Your website gets traffic. Where are the leads?

Our CRO audit methodology

Every conversion optimization engagement starts the same way: a baseline. We wire up heatmaps and session recordings for two weeks so we can see where visitors actually click, scroll, and drop off (not where we assume they do). We pull form analytics to find the specific fields that cause abandonment, landing page data from Google Analytics to identify pages with high traffic and low conversion, and funnel reports to find where your leads quietly disappear. Only then do we recommend changes. Guessing is expensive. Measurement is cheap.

A/B testing and form friction

Every significant change is A/B tested against the control so we can prove lift instead of claiming it. We run tests long enough to reach statistical significance (usually 2 to 3 weeks on small-business traffic), not 48 hours like most agencies. The first round of testing is almost always form friction: cutting form fields from 8 to 4, switching to multi-step with a progress bar, autofilling known data, and adding inline validation. These changes routinely lift form completion by 30 to 80% on their own, before we touch copy, design, or CTAs.

CTA optimization and realistic lift

Button copy matters more than button color. "Get a Quote" converts differently than "See Pricing" which converts differently than "Book a Call", and the winner depends on where your audience is in the funnel. We test the verbs, the clarity of the next step, the position (above the fold, sticky footer, mid-scroll), and the surrounding trust signals (reviews, logos, guarantees). What you should expect: most well-run CRO programs produce a 30 to 120% lift in total conversions within 60 days, compounding. Not 10x overnight, and anyone promising that is selling a course. Real, measurable lift, month over month, on the numbers that actually show up in revenue.