Blog
Actionable advice on web development, SEO, and lead generation for businesses that want to grow.
Phoenix's median was 78 out of 100, but the mean sat almost seven points lower. Seven sites scored below 40, and 51 of the 57 triggered an accessibility failure. The median hides the tail.
Tucson produced the tightest scores we have measured: nothing below 42, nothing above 90, and no site in the critical tier. Consistent, and consistently unfinished, with 30 of 52 pages under 300 words.
We are the top-cited source in the AI answer for our own market, and it still tells searchers to call someone else. Being readable and being recommended are two different systems.
We crawled 1,629 business websites across 30 cities and 11 industries. Only 5 percent block AI crawlers. Forty percent give them nothing to read.
Pueblo Catering went 83 to 95 to 98. The last two points are one page that is 11 words short, and it is short on purpose. Here is why we are leaving it there.
Nearly one in five CPA firm websites has an llms.txt, the file that guides AI agents. We checked 556 firms: fewer than one in ten wrote it themselves.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
AI answers name some firms and leave equally qualified ones out. The difference is often how clearly a firm publishes who its people are and what they are qualified to do.
Your firm has expertise and years of content, but the right pages still do not rank. Here are five things we check before anyone publishes another article.
A pile of valid JSON-LD blocks is not a knowledge graph. For an accounting firm, the work is connecting the firm, its offices, and its people into one consistent story.
A multi-office firm needs one accurate, connected identity for each real location, plus a process that stops the old versions from growing back. Start with an inventory.
Buying SEO tools is easy. Wiring them into a system that produces rankings, traffic, and revenue is the hard part. Here's our stack, layer by layer.
Run your site through DeepAudit AI, fix what it finds, and see if you can get all nine categories green. Then decide whether the tool was right. It found two problems in itself.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
DeepAudit AI, our free SEO audit tool, is now available on Zapier (beta). Trigger an audit on any URL and pipe the score and prioritized fixes into 6,000+
A keyword domain is not an SEO shortcut. We named a Pueblo caterer after one anyway, and what fifteen dollars actually bought was clarity, not rankings.
Our audit score dropped six points overnight and flagged 48 of 50 pages. Every warning came from one shared component. Here is how we traced it.
Shortening a post is not the same as adapting it. Here is one real study, and what we actually changed for LinkedIn, X, Pinterest, YouTube, and private communities.
We manage several businesses and got tired of paying for the calendar, so we built our own scheduler. Here is exactly what the free plan includes and where the limits are.
A site can look complete in a browser and return almost nothing in its initial HTML. We measured the gap on 368 small business sites. One in four lost something that matters.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
We scanned 51 Las Cruces business websites sourced from OpenStreetMap. The median scored 67 out of 100, and the same handful of failures showed up site after site.
We scanned 52 El Paso business websites sourced from OpenStreetMap. The median scored 68, every page had an accessibility failure, and only 4 declared a Spanish version.
We scanned 59 Albuquerque business websites sourced from OpenStreetMap. The median was 64, the lowest of the city samples we ran, and 14 scored below 40.
Santa Fe posted the highest median of any New Mexico city we scanned, 76 out of 100. It also had the worst focus-indicator failure rate. A high score is not a usable page.
Houston had the highest median of any city we scanned, 75 out of 100. The higher score did not make the accessibility, content, or structured-data findings go away.
We scanned 56 Denver business websites. The median was 70, every page had an accessibility failure, and the JavaScript explanation we reached for turned out to be untested.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
We audited our own site and found that 90 percent of our traffic was bots and 80 completed audits produced 2 booking clicks. The problem was never the rankings.
The global search number is not your number. The useful question is which searches matter to your business, where you appear, and whether that visibility produces revenue.
A visual review, a performance test, a crawl, a keyboard pass, and a source comparison answer different questions. A site is only healthy when the evidence agrees.
An audit can inspect the response your server sent or the DOM the browser built. Each one hides a problem the other reveals. The finding is usually the difference.
I asked ChatGPT to audit our site. It named technologies that are not on the page and cited URLs that do not exist, then admitted it had never measured anything.
The first architectural decision was not to stop at raw HTML. Capture the server response and the rendered DOM, then treat the difference between them as the finding.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
Paid acquisition rarely stops working overnight. It keeps producing customers while each additional one gets more expensive, and the average hides it.
Our rewriter produced cleaner prose that quietly dropped a product name, a city, and two internal links. We were measuring fluency and never checking fidelity.
Of 292 B2B sites we scanned, 191 returned a valid mobile Lighthouse verdict. 185 of them failed at least one threshold. The median mobile LCP was 10.5 seconds.
292 sites scanned, 191 valid mobile tests, 185 failed a Lighthouse threshold. Median mobile LCP: 10.5 seconds. Open dataset, honest denominators, no magic fixes.
We wanted to open a sales call with a specific page on the prospect's site and a specific finding, not generic SEO talking points. That is the reason the tool exists.
SEO starts at $450 a month with us, and project work is $100 an hour. Here is the arithmetic under any SEO price, and the returns we refuse to promise.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
LCP is a composite of four delays: server time, discovery, download, and render. Here is the diagnostic we ran on a 7.3 second mobile trace, and what it can and cannot prove.
Formats, sizes, srcset, lazy loading, and CLS. What image optimization actually fixes, what it does not, and why preloading the wrong resource makes things worse.
Google may not have your site indexed, may not be able to read it, or may simply rank someone else. Those are three different problems. Here is how to tell which one you have.
Stale data, a crawl that stopped early, one blended score, and raw HTML instead of the rendered page. Four reasons two audits of the same site disagree, plus the cases where our own tool fails the same way.
Traffic in, nothing out. Here is how we found the leak on our own site: 80 completed audits produced 2 booking clicks. A diagnostic you can run yourself.
Three Next.js sites, all invisible to crawlers. Every real mistake, one claim we got wrong and corrected, and why a technically clean site still did not rank.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
A website is not automatically a balance-sheet asset. But leadership measures it far less rigorously than every other acquisition channel. Here is the defensible version of that argument.
We added an RSS feed to a Next.js static export so HackerNoon could import our posts. Four files, about 50 lines, and one gotcha that silently breaks the import.
Marketing is held accountable for SEO and controls almost none of what it depends on. Engineering owns rendering. Operations owns business information. Sales owns whether attention becomes revenue.
A perfect performance score is not an outcome. Our own site scores 100 on our own deep scan and still loses almost everyone at the booking step.
Where the 77% figure actually comes from, why it is a framing device and not a finding, and the one after-hours claim we can support with a real study.
Structured data does not generate leads or earn the map pack. It makes your facts machine-readable and can make a page eligible for supported search features. Here is the honest version.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
Traffic, leads, and revenue are three different measurements, and most sites cannot connect them. What we found when we checked our own analytics.
AI Overviews and assistants are real. Most claims about how to get into them are not. What we can verify, what we measured across 368 sites, and what nobody knows yet.
We sell SEO, so read this skeptically. For a lot of small businesses, doing it yourself is the correct call. Here is where that stops being true, plus our real prices.
Five problems we can document with real denominators, and three so-called SEO mistakes that are not mistakes at all, including multiple H1s and word count.
Before you add another widget, measure the path. What lead capture actually is, what we can prove about it, and the numbers we removed from this post.
An agency writing about when to hire a freelancer instead. Real tradeoffs on cost, risk, skill range, and support, plus the questions to ask both.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
Wix was the best-performing platform in our 368-site study, at 1 affected site out of 35. Where it genuinely constrains you, where it does not, and why the rendering strategy matters more than the platform.
We used to argue custom code beats Squarespace. Then our own 368-site study found custom builds were the worst-performing group. Here is the honest tradeoff.
A three-year cost model you can fill in yourself, with every assumption stated. Includes the claim we cut from the original version because we could not support it.
An honest comparison of WordPress and React/Next.js: what each is good at, what our own 368-site study says (custom builds performed worst), and the question that actually decides it.
Sourced numbers only. Google and Deloitte on a 0.1 second mobile improvement, Google and SOASTA on bounce probability, and the fabricated revenue figures we deleted from this post.
An audit finds conditions on your site. It cannot tell you what those conditions cost. Proving cost takes Search Console, field data, analytics, and a before and after.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.
Run a free SEO audit. No signup, results in about 60 seconds, and the report is yours to keep.