Website Redesign
Is your website outdated?
An outdated website doesn't just look bad. It ranks poorly, loads slowly, and loses customers to competitors with modern sites. We rebuild from scratch with the technology and design that actually performs.
Custom rebuilds from $2,500. Free with select SEO plans.
Audit first, rebuild second
Every redesign starts with a 100+ point technical audit of the site you already have. We need to know which pages are ranking, which pages are getting traffic, which URLs have backlinks pointing to them, and which content is carrying the site on its back. Without that baseline, a redesign is a coin flip: you might accidentally delete the blog post that brings in half your organic traffic. With it, we can preserve every URL that matters, migrate content with its schema intact, and target the specific pages that are underperforming.
SEO preservation: where redesigns usually die
The biggest risk in a redesign is not the new design: it is the day you flip DNS. Changed URLs without 301 redirects, missing canonical tags, broken internal links, and deleted pages are why most redesigned sites lose 20 to 60% of their organic traffic in the first 90 days. We handle the migration plan as engineering work: a full URL map, a 301 redirect matrix reviewed against Search Console data, structured data migrated page by page, sitemap regenerated and submitted, robots.txt verified, and a 30-day post-launch monitoring window watching for ranking drops. Done right, a redesign is a ranking boost, not a gamble.
Scope, timeline, and what breaks without a plan
A typical 5 to 15 page marketing redesign takes 2 to 4 weeks. Add a blog migration, and plan for 4 to 6. Add custom integrations (booking, CRM, e-commerce), and we scope separately. Scope creep is the single biggest budget killer in redesigns, so we freeze requirements after discovery, document every change request, and price them individually. What breaks without a plan: analytics loses continuity because the measurement IDs change, Google Business Profile stops pointing at valid URLs, third-party integrations (Mailchimp, HubSpot, Calendly) that were hardcoded into the old site silently stop firing, and your best-ranking pages drop off the map because their URL slugs got rewritten by a well-meaning designer. We avoid all of it.