Website Redesign
Is your website outdated?
An outdated website doesn't just look bad. It ranks poorly, loads slowly, and loses customers to competitors with modern sites. We rebuild from scratch with the technology and design that actually performs.
Custom rebuilds from $2,500. Free with select SEO plans.
Audit first, rebuild second
Every redesign starts with a 100+ point technical audit of the site you already have. We need to know which pages are ranking, which pages are getting traffic, which URLs have backlinks pointing to them, and which content is carrying the site on its back.
Without that baseline, a redesign is a coin flip: you might accidentally delete the blog post that brings in half your organic traffic. With it, we can preserve every URL that matters, migrate content with its schema intact, and target the specific pages that are underperforming.
SEO preservation: where redesigns usually die
The biggest risk in a redesign is not the new design: it is the day you flip DNS. Changed URLs without 301 redirects, missing canonical tags, broken internal links, and deleted pages are why most redesigned sites lose 20 to 60% of their organic traffic in the first 90 days.
We handle the migration plan as engineering work: a full URL map, a 301 redirect matrix reviewed against Search Console data, structured data migrated page by page, sitemap regenerated and submitted, robots.txt verified, and a 30-day post-launch monitoring window watching for ranking drops. Done right, a redesign is a ranking boost, not a gamble.
Scope, timeline, and what breaks without a plan
A typical 5 to 15 page marketing redesign takes 2 to 4 weeks. Add a blog migration, and plan for 4 to 6. Add custom integrations (booking, CRM, e-commerce), and we scope separately.
Scope creep is the single biggest budget killer in redesigns, so we freeze requirements after discovery, document every change request, and price them individually.
What breaks without a plan: analytics loses continuity because the measurement IDs change, Google Business Profile stops pointing at valid URLs, third-party integrations (Mailchimp, HubSpot, Calendly) that were hardcoded into the old site silently stop firing, and your best-ranking pages drop off the map because their URL slugs got rewritten by a well-meaning designer. We avoid all of it.
Self-Assessment
6 signs you need a redesign
If any of these apply to your current site, it's costing you money.
It loads slowly
If your site takes more than 3 seconds to load, you're losing over half your visitors before they see your content. Google penalizes slow sites in search rankings.
It's not mobile-friendly
Over 60% of web traffic is mobile. If your site doesn't work perfectly on a phone, you're invisible to the majority of your potential customers.
It doesn't show up on Google
If your competitors outrank you, your site likely has technical SEO problems. Outdated sites miss schema markup, have crawl errors, and lack the structure Google rewards.
It's not generating leads
A website that gets traffic but no inquiries is a website with a conversion problem. Modern sites use smart forms, AI chat, and clear CTAs to capture every visitor.
It looks like 2018
Design trends move fast. If your site uses stock photos, cramped layouts, or looks like every other template on the internet, visitors won't trust your brand.
You can't update it yourself
If every small change requires a developer or a support ticket, your website is holding your business back. Modern sites give you control over content without breaking anything.
Get a data-driven answer in 60 seconds
Not sure if your site needs a redesign? Our free AI audit checks performance, SEO, mobile-friendliness, accessibility, and 60+ other factors. You'll know exactly where you stand.
Run Free Audit NowRemote-first, nationwide
We build websites and run technical SEO for clients anywhere in the US. On-the-ground local SEO in these markets:
FAQ
Redesign questions
Do I need a website redesign?
If your site is slow, not mobile-friendly, not generating leads, or looks outdated compared to competitors, yes. Run our free AI audit to get a data-driven answer in 60 seconds.
How much does a website redesign cost?
Our redesigns start at $2,500 for a professional 5-page site built on Next.js. Select SEO plans include a free custom website build. We scope and quote after understanding your specific needs.
Will I lose my Google rankings during a redesign?
Not if done correctly. We implement proper 301 redirects, preserve URL structure where possible, and migrate all SEO metadata. Most clients see ranking improvements after a redesign, not losses.
How long does a website redesign take?
Most marketing sites launch in 2-4 weeks. Complex sites with custom integrations take 4-6 weeks. We move fast because we use modern tooling, not page builders.
Should I just use Squarespace or Wix instead?
Template builders are fine for hobby projects. For a business that depends on search traffic and lead generation, you need performance, SEO control, and customization that templates can't deliver. Our sites consistently score 95+ on Lighthouse. Template sites average 40-60.
Get Started
Ready for a modern website?
Book a free consultation. We'll review your current site, discuss your goals, and outline what a redesign would look like for your business.
Send a message
A redesign is the moment to fix the fundamentals. Rebuilding is the cheapest time to bake in speed, SEO, and lead capture. Part of our digital marketing services. See all services.